About UPRO

About this store

杭州举力木电子商务有限公司 operates u-pro.shop as an independent retailer of Underwear Pro (UPRO) products. The company is not the brand owner, and this store is not the brand’s official website.

The gallery below presents material from the UPRO brand archive; it does not describe the operating company’s own history, events or achievements. Contact the store for purchases and after-sales questions.

About UPRO / UPRO

Own your
form.

Men’s underwear. Swimwear. A space for colour, confidence and the freedom to be yourself.

Explore our world
Black-and-white portrait of a man holding a lotus flower, from 木川 in the UPRO Artists’ Gallery
木川 · Photography / UPRO Artists’ Gallery

01 / Our point of view

Your body.
Your expression.

We believe beauty begins with the freedom to be yourself. With UPRO, showing your body is a form of self-expression — personal, playful and entirely your own.

Our world moves between men’s underwear and swimwear, photography and illustration, everyday life and the stage. Colour, pattern and form give that world its character.

ColourFormSelf-expression

Close to you.
Out in the world.

02 / Two worlds. One attitude.

UPRO archive campaign showing blue-and-white striped boxer briefs
01

Underwear

The everyday, with a point of view. Explore briefs, boxer briefs and other expressive silhouettes in the UPRO underwear collection.

Explore underwear
UPRO archive campaign showing yellow striped swim briefs beside a swimming pool
02

Swimwear

For days by the water. Explore swim briefs and square-cut trunks through bold colour, pattern and shape.

Explore swimwear

Campaign images from the UPRO visual archive. Explore the current collections through the links above.

03 / Artists’ Gallery

The body,
another perspective.

Photography and illustration open up new ways of seeing. These works from the UPRO Artists’ Gallery bring the body, nature, colour and imagination into the same conversation.

Figure study with translucent blue and violet forms, from 袁昊楠 in the UPRO Artists’ Gallery
袁昊楠中国美术学院 / Artists’ Gallery
Pink and orange floral and bird illustration by LemonMOMO from the UPRO Artists’ Gallery
LemonMOMOIllustration / Artists’ Gallery

04 / Competition archive

Presence.
On stage.

A moment from the UPRO competition archive in China: the discipline, presence and confidence of the bodybuilding stage.

Two photographs of a bodybuilding competition stage from the UPRO archive in China
From the UPRO competition archive in China.